Top 5 Tips for Launching Your Excel Side Hustle Business on TikTok

Do you have Excel skills?

If so, you have a fantastic opportunity to build a side business on TikTok. 

I'll show you effective ways to use your Excel expertise to teach others about its functions and share useful tips. 

If you take this idea seriously, you could build a successful business and potentially even leave your day job.

Ready to dive in? Great!

Before we get started, you might be wondering what I mean by "Excel skills." 

Excel skills refer to the competencies or knowledge that enable you to use Excel efficiently.

Here are some examples of Excel skills you can incorporate into your TikTok side hustle:

• The SUM Formula

• The AVERAGE Formula

• Charts and Graphs

• Sorting Data

• Find and Replace

• VLOOKUP

• Pivot Tables

• Conditional Formatting

Let's explore how you can leverage your skills to generate income from your side hustle business.

1. Niche down and showcase expertise

• Highlight Your Specialization: Just as Miss Excel did, identify a specific aspect of Excel where you excel (pun intended). Whether it's creating dynamic charts, automating tasks with macros, or advanced data analysis, showcase your expertise consistently on TikTok.

• Educate and Entertain: Use TikTok's short-form video format to teach Excel tips in a fun and engaging way. Show practical examples, share shortcuts, and demystify complex functions to attract and retain viewers.

2. Build a strong personal brand

• Consistent Branding: Establish a recognizable brand on TikTok that reflects your Excel skills and personality. Use a consistent username and profile picture across platforms, linking back to your website or portfolio like Miss Excel does on miss-excel.com.

• Engage Authentically: Interact with your audience through comments, duets, and Q&A sessions. Authentic engagement builds trust and encourages viewers to seek out your services.

3. Monetize your skills

• Offer Consultations or Tutorials: Once you've built a following, monetize your Excel knowledge by offering paid consultations, personalized tutorials, or even online courses. Direct viewers to your website for more detailed offerings, as Miss Excel does with her consulting services.

• Affiliate Marketing: Partner with Excel-related software providers or tool creators for affiliate marketing opportunities. Recommend tools or resources you genuinely use and believe in to earn passive income.

4. Network and collaborate

• Collaborate with Peers: Partner with other TikTok creators or Excel experts for collaborations. Cross-promote each other's content to expand your reach and tap into new audiences interested in Excel and productivity.

• Attend Virtual Events: Participate in online conferences, webinars, or networking events related to Excel or digital entrepreneurship. Networking can lead to new opportunities, collaborations, or client referrals.

5. Ensure you're skilled in teaching spreadsheet techniques online

Make sure you are proficient in teaching spreadsheet techniques online. 

You can enhance your Excel skills by enrolling in free online courses or watching YouTube tutorials.

Once you’ve mastered Excel, it’s time to create engaging videos for TikTok. 

This step is crucial as you’ll need to produce captivating content that teaches unique Excel or Google Sheets techniques.

How can you stand out?

• Position the Excel screen above your head

• Add a music background

• Dance below the Excel screen while demonstrating how to use various Excel functions

Check out Kat, the Chief Excel Officer (@miss.excel) on TikTok for videos that can show you how to stand out!

By combining these elements, you'll create unique and engaging content that can attract a wide audience and help monetize your side hustle.

6. Start posting videos on TikTok

After creating your videos, start posting them on TikTok.

Begin by asking your friends and family to check them out and give feedback.

This initial support will help your videos gain traction, as they will appreciate your unique methods for teaching Excel

Once they're impressed, they'll naturally share your content with their own networks, leading to broader social reach and potential virality.

7. Expand your reach by launching an Instagram account

After achieving some success on TikTok, you can expand your reach by creating an Instagram account. 

Instagram is a powerful platform for marketing your business and can attract a different audience who will appreciate your unique approach to teaching Excel.

8. Create your first online course

Building on your success, consider developing your first online course focused on Excel techniques. 

Online courses can be highly profitable, especially when you have a loyal and engaged audience. 

With the following you’ve built on TikTok and Instagram, you can introduce your audience to your Excel course. 

The course should empower them to confidently use lookup functions, build powerful pivot tables, and automate tasks with ease.

You can use the below platform to sell your course:

• Teachable 

• Udemy 

• Kajabi 

• Mighty Networks 

• Skillshare 

9. Hire part-time employees

After establishing your Excel side hustle business, I recommend considering hiring part-time employees to assist with sales management, video editing, and potentially managing your social media accounts. 

Alternatively, you can utilize various tools to streamline these tasks. Here are some options:

• Social Media Accounts - Buffer 

• Sales Tool- Pipedrive 

• Video editing - Veed 

Wrapping Up

These are my top six methods for launching a profitable and enduring Excel side hustle on TikTok. 

Capitalize on your Excel expertise and turn it into a source of income on the platform. 

I assure you, with dedication, you can create a sustainable business.

Feel free to share your feedback in the comments below.