How One Millennial Pays Her Mortgage with a LinkedIn Side Hustle—And How You Can Too

Imagine making $27,000 a year just by sharing your career journey online—and using that income to chip away at your mortgage.

Jayde Powell, a social media strategist, did exactly that with her LinkedIn side hustle.

Sounds too good to be true?

Stick around! This article will unpack Powell’s strategy and show you how you can replicate her success using LinkedIn, transforming your career stories and skills into real cash.

Plus, we’ll dive into one game-changing tip that helped her land brand deals—yes, even without a huge following.

Key Takeaways: What You’ll Learn

By the end of this article, you’ll know:

• How to monetize LinkedIn posts and secure brand deals.

• Why personal branding matters and how authenticity plays a role.

• How to leverage your skills, even if you're not in marketing, to build an income stream.

Ready to dive in?

Let’s break down how Powell turned a free profile into a cash-flowing side hustle.

The Secret Sauce: 3 Steps to Monetize LinkedIn

A. Share Your Authentic Story

Powell succeeded by ditching the stiff, corporate tone and engaging with her audience in a casual, relatable way.

Her posts focused on life as a young professional—work struggles, lessons learned, and growth hacks.

People follow people, not brands, and she embraced that philosophy to build trust and grow her influence. This is a critical shift in modern marketing—real voices cut through the noise.

B. Strike Strategic Partnerships

One of Powell’s early wins came from landing a $1,000 sponsored post deal with Sprout Social.

How did she pull that off? By proactively reaching out to companies she already loved and used.

This highlights the power of partnering with brands aligned with your values and audience, even if your follower count is modest. Think of it as creating win-win collaborations that feel authentic rather than pushy.

C. Use Your Current Skills to Your Advantage.

Whether you're a marketer, an engineer, or a teacher, your existing skills can be retooled for LinkedIn.

Powell, for example, transferred her experience managing social media for clients into curating her own profile.

If you’re comfortable sharing your professional journey or offering tips from your field, that’s all you need to start building a presence that resonates—and brings in revenue.

What Makes LinkedIn Influencing Different?

Unlike platforms like Instagram, LinkedIn rewards value-driven content. Powell tailored her posts to speak to the challenges of young professionals, blending humor with career advice.

She’s proven that creating content in a niche space—like career growth—can unlock sponsorships.

With over $8 billion projected to flow into influencer marketing in 2024, the time to act is now!

Final Thoughts: You’re Just One Post Away

Jayde Powell’s story shows that LinkedIn isn’t just for networking—it can be a lucrative side hustle that pays your bills.

The key is to be authentic, leverage your skills, and seek meaningful partnerships. If you’ve ever posted on LinkedIn, you’re already halfway there.

So, why wait?

Start sharing your journey, experiment with engaging content, and maybe, just maybe, that mortgage won’t feel so heavy anymore.

Got value from this article?

Drop a comment or share it with a friend—because the next LinkedIn influencer might just be you!